Rewarded user acquisition - is a powerful growth strategy for mobile apps and games, but it comes with challenges that can impact retention, ROAS, and overall campaign performance. This session will dive into the risks of rewarded UA, including sudden drops in performance, fraud and users exploiting rewards, and issues with traffic quality as well as scalability.

In this session, Alex will cover:

• The biggest risks and how they affect your bottom line
• How to choose the right partners and ensure traffic quality
• What to look for in a rewarded UA partner
• How to scale rewarded UA effectively without compromising profitability

This session is for UA managers and app developers looking to navigate the complexities of rewarded UA while maximizing its potential.