As AI continues to automate routine marketing tasks, the role of the marketer is undergoing a profound transformation. This session explores the emergence of the ‘Renaissance Marketer’ – a versatile professional who seamlessly integrates data analytics, creative strategy, and product development. Drawing inspiration from traditional definitions of marketing that “encompasses the entire business,” we’ll discuss how modern marketers can expand their skill sets to stay relevant and drive growth in an AI-driven landscape.

Key Takeaways:

• Understand the evolving landscape of marketing roles in the context of AI advancements.
• Learn the three-dimensional framework for assessing marketing tasks in the AI era.
• Develop strategies to focus efforts on high-impact, differentiating activities.