This session will be centered on influencer marketing and how we, as marketers, can leverage the creator economy to drive our business metrics.

Takeaways will include:

1. AI cannot replace influencer marketing at the end of the day because consumers value authenticity and human to human connection. HOW we leverage AI to our advantage in conjunction with influencer marketing is the next step.
2. Pay to play traditional influencer posts are outdated. Every influencer deal should include licensing and usage rights that will give you flexiblity to extend the value of their content to your channels (and theirs) as ads that go beyond their reach.
3. There is no need to have a big budget to run influencer marketing successfully. With the rise of tens of thousands of micro and nano content creators, UGC (user generated content) has become king in the industry. 
4. Investing in influencer marketing means investing in a relationship builder in-house first. You can get agency and outside help, but it starts within the company / home grown.