2025 Agenda

Trigger Happy: What Drives Return Behavior Presented by CleverTap

Thursday, May 22, 2025
Terrace Ballroom 150
Innovation in Action Track

What if loyalty isn't built—it's formed?

In a world of endless options and fleeting attention spans, the real growth moat is not points or perks—it’s habit. This panel brings together leaders from gaming, fintech, eCommerce, and edtech to explore how top apps across industries are designing for habitual use—not just user acquisition.

We’ll unpack the psychology behind repeat behavior, how micro-triggers and habit loops drive long-term retention, and why habit formation is the modern definition of brand loyalty. From dopamine loops in gaming to daily utility in fintech, hear how the best in the business are building product and marketing strategies that users come back to—again and again.

We'll also explore what’s next: how AI is shaping new behavioral patterns, enabling intelligent personalization, and opening up fresh opportunities to build stickiness at scale. Whether you’re designing a learning app, a finance tool, or a commerce experience, this session will help you rethink retention—from frictionless to habitual.

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