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UGC vs AI Actors: Where to Invest
AI actors have been on everyone's lips, but can they outperform UGC creators and be an evergreen solution?
After extensively working with UGC vendors and AI actors across several channels, some niche areas came up that allowed one of the options to shine better. However, they can both exist together inside your Marketing Strategy, complementing one another. The secret is knowing when to use one strategy or the other.
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