May 20-22, 2025
Las Vegas

2025 Agenda

UGC vs AI Actors: Where to Invest

Thursday, May 22, 2025
Creative Optimization Track

AI actors have been on everyone's lips, but can they outperform UGC creators and be an evergreen solution?

After extensively working with UGC vendors and AI actors across several channels, some niche areas came up that allowed one of the options to shine better. However, they can both exist together inside your Marketing Strategy, complementing one another. The secret is knowing when to use one strategy or the other. 

 

Speakers
Diogo Martins
Diogo Martins, Senior Manager, User Acquisition - DraftKings
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Real ID Reminder for Americans Traveling to MAU

Starting May 7, a Real ID-compliant driver’s license or identification card is required to travel on US domestic flights, unless you have another acceptable document such as a passport.