May 20-22, 2025
Las Vegas

2025 Agenda

Using Video & AI To Grow (and Keep) Users

Thursday, May 22, 2025
Innovation in Action Track

The rising cost of advertising makes it more challenging than ever for products or breakthroughs and acquire new users profitably.

With Nay's experience earning over 200 million views on YouTube, TikTok and Instagram plus launching B2C and B2B apps with NineTwoThree AI Studio, he has developed tools and frameworks for leveraging creative strategy and AI to acquire and retain users. 

In this session, attendees will learn:  

  • The new reality of acquiring users with paid social ads 
  • The 5-step framework to ad creative that maximizes your budget 
  • How to market AI features that users will actually want to use
  • What metrics to look at to determine how to optimize your video content 
  • How to leverage AI agents in your marketing workflows 
  • 10 patterns of viral videos learned from over 200 million views and coaching over 100 creators 
Speakers
Nay Cook-Nelson
Nay Cook-Nelson, Growth Marketing Strategist - NineTwoThree AI Studio
Andrew Amann
Andrew Amann, CEO and Co-Founder - NineTwoThree Studio
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