Doubling down on iOS is vital for driving profit, thanks to its high-value audience and strong return potential. In fact, AppsFlyer data shows that 42% of apps increased their iOS ad spend between Q1 2024 and Q1 2025, resulting in a 77% year-over-year growth in iOS investment.

AppsFlyer and Google’s innovative measurement solutions help increase your confidence in iOS performance by delivering accurate, real-time, and validated attribution and LTV measurement. This empowers you to make smarter decisions, optimize your ad spend, and sustain strong ROAS—all while upholding user privacy.

This session is a must for app marketers focused on unlocking iOS growth at scale. Join us to learn about:

• Navigating the evolving iOS landscape: Get up to speed on the key measurement approaches that have emerged in response to privacy changes, and what they mean for your strategy
• Unlocking performance transparency with AppsFlyer’s Advanced SRN: Discover how this solution helps you gain a clearer, more accurate view of iOS campaign performance across channels.
• Real-world impact: See how advertisers are achieving measurable results and competitive advantages using Advanced SRN.
• Driving success on iOS with Google and AppsFlyer: Learn how our latest integration is delivering more accurate, real-time, and comprehensive iOS attribution.
• Future-proofing your iOS strategy: Explore privacy-enhancing technologies that strengthen measurement and optimization, and walk away with actionable steps to drive results.