May 20-22, 2025
Las Vegas

2025 Agenda

Winning Real Money Gaming Audiences: Quick-Turn UGC, Trends, and Testing Strategies

Wednesday, May 21, 2025
Creative Optimization Track

This session will explore how Real Money Gaming (RMG) brands can leverage user-generated content (UGC) with variations and rapid testing to drive performance, build brand loyalty, and convert users effectively. Co-presented by MediaNug and Flatiron Gaming, we’ll share actionable insights from our success stories and data-backed creative strategies.

Top Takeaways:

  • How to Create High-Performance UGC Quickly: Learn how to produce timely, trend-driven UGC tailored for RMG audiences without sacrificing quality or compliance.
  • Data-Driven Creative Iteration: Understand how to leverage A/B testing, performance metrics, and consumer insights to refine content for better ROI.
  • Leveraging Trends for Creative Success: Discover how to use cultural, seasonal, and platform-specific trends to inform creative recommendations and drive relevance.
  • Optimizing Creative for Performance Marketing Goals: Explore strategies for aligning creative outputs with campaign objectives, from acquisition to retention.
  • Future-Proofing RMG Creative: Gain insights into staying ahead of evolving regulations, platform updates, and audience expectations in this competitive space.
Speakers
Adam Heiman
Adam Heiman, CEO & Co-Founder - Medianug
Max Barkoff
Max Barkoff, Chief Operating Officer - Flatiron Collective
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