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MAU Vegas is making moves to give you more opportunities to connect, learn, and grow. Check out the 2025 agenda, including updated formats designed to maximize your experience, more networking events, and refreshed content.
Please note the MAU Vegas agenda is actively updating and will be finalized by the end of April. Timing and sessions are subject to change. Please check back regularly for updates leading up to the event.
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Wednesday, May 21, 2025
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Mike and Paul share their unique approach to building high-performing creatives with speed and efficiency. They have a combined 30 years of marketing experience across industries including, mobile gam …
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In today’s fast-paced digital landscape, brand awareness and growth hinge on building meaningful connections with customers across diverse markets. This session will explore how creative partnerships, …
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This session will explore how Real Money Gaming (RMG) brands can leverage user-generated content (UGC) with variations and rapid testing to drive performance, build brand loyalty, and convert users ef …
Thursday, May 22, 2025
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Today’s app market is oversaturated with millions of apps already in market and more launching daily. Yet, despite the increase in quantity, quality remains low: apps are struggling to prevent churn a …
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As ad platform algorithms increasingly take over targeting, ad creatives have become the ultimate differentiator in paid acquisition. For mobile apps, testing a lot of ads isn't just a good idea—it’s …
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AI actors have been on everyone's lips, but can they outperform UGC creators and be an evergreen solution? After extensively working with UGC vendors and AI actors across several channels, some niche …
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This session will dive into Pure Dating App’s unique visual style, which is described as ‘anything but boring’. Our design and product philosophy are all about breaking free from the monotony of every …
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