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MAU Vegas is making moves to give you more opportunities to connect, learn, and grow. Check out the 2025 agenda, including updated formats designed to maximize your experience, more networking events, and refreshed content.
Please note the MAU Vegas agenda is actively updating and will be finalized by the end of April. Timing and sessions are subject to change. Please check back regularly for updates leading up to the event.
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Wednesday, May 21, 2025
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Web2app funnels have emerged as a powerful strategy for mobile app growth, allowing developers to bypass app store fees while creating more engaging user experiences. However, implementing an effectiv …Speakers
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Cutting through the noise in the highly competitive music streaming marketplace is no easy matter. Music streaming revenue is projected to reach US$33.59bn in 2024, and the number of users globally is …
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Marketers often live by 3 rules: Innovation, Differentiation, and Newness. But what happens when changing your product upsets the customer base? Remember New Coke? Twitter’s rebranding to X? Netflix …Speakers
Thursday, May 22, 2025
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Discover how paid marketing and lifecycle strategies can work together to create a seamless user journey that drives acquisition, retention, and long-term app loyalty. This session will explore how to …
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Headspace offers users a moment of calm, which in the modern world is becoming increasingly essential. In 2024, 43% of U.S. adults reported feeling more anxious than the previous year. The Headspace m …
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Join GOHUNT's Marketing Director, Lane Colyer, and TUNOMATIC Growth Consultant, Anthony Scarpaci, as they unveil the specific strategies and experiments that transformed GoHunt’s mobile app subscripti …
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This session is designed for app developers, growth marketers, product managers, and startup founders looking for innovative and unexpected ways to scale their apps in competitive markets. Key Takeawa …Speakers
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A few months back, tennis icon Venus Williams teamed up and invested in WeWard, an app that rewards over 20 million users for walking. This partnership seeks to expand the app's reach in the U.S. mark …
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