The distribution war: Designing growth machines that compound at scale

Tuesday, May 19, 2026
How Giants Scale Kickoff Summit

Ketty Slonimsky advises AI and consumer companies across the US and Europe, including Suno, SonderMind, Open, and Runna, on designing scalable, compounding growth machines. Previously, she was Chief Growth Officer at Palta, where she helped scale Flo to over 80M monthly active users.

In our special guest session, Ketty will share a macro view of the current state of play and why distribution has turned into a war. She will break down what growth machines actually are and how to turn distribution, retention, and monetization into a compounding growth system.

She will cover how small, elite teams paired with agents outperform big orgs through speed and autonomy, and why experimentation velocity has become a durable competitive advantage. The session focuses on the growth patterns that actually work at hypergrowth scale.

Speakers
Ketty Slonimsky
Ketty Slonimsky, Growth Advisor - Suno, SonderMind, Open