2026 Full Agenda

Many mobile app companies shy away from leveraging a network of small creators to spread the word about their app. It feels too hard to scale, too messy. This hesitancy can be a mistake, as small creators have the potential to bring in highly qualified users at a better price than Meta or Google.

Once you identify the types of content that effectively sell your app, this channel can be scaled to massive reach at a relatively low cost.

The key lies in leveraging your data to properly attribute creators’ impact and predict the success of future collaborations, making this channel both profitable and reliable. In this session, I’ll share insights from my experience scaling the creator channel at Pok Pok from nothing to our most profitable and reliable growth channel.

Top Takeaways:

• Accurately attribute creators’ impact within your overall marketing mix
• Identify efficient content formats that creators can easily reuse to generate viral posts
• Build processes to automate and accelerate creator onboarding
• Leverage existing tools to scale the volume of views generated by creators