MAU Vegas is your ticket to growth — offering more opportunities to connect, learn, and grow. 

Please note the MAU Vegas agenda is actively updating and will be finalized by the end of April. Timing and sessions are subject to change. Please check back regularly for updates leading up to the event.

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MAU Plaza
  1. Mic Drop: The AI-Native Performance Team: 6 Stages From Manual Analysis to Autonomous Execution presented by Plurio
    AI has already changed how performance teams generate ads. Now it's changing how they scale the results. In this session, Seva Ustinov, founder of Plurio, walks through the 6 stages of AI adoption in …
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    Speakers
    Vsevolod (Seva) Ustinov
    Vsevolod (Seva) Ustinov,
    CEO & Founder - Plurio
  2. Mic Drop: What if your app knew what your user is doing right now? Presented by ContextSDK
    Would your App work differently if it knew the user is sitting, walking or commuting right now? Today, apps don’t know. They rely on past in-app behavior and static rules, but remain blind to the user …
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    Speakers
    Dieter Rappold
    Dieter Rappold,
    CEO & Co-Founder - ContextSDK
  3. Mic Drop: This A.I agent makes 100% of our ads presented by Perceptycs
    Description: What happens when a single A.I agent take control of your entire ad creative production process? Do you end up scaling UA like crazy or just burn money on A.I slop. The LinkedIn gurus wil …
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    Speakers
    Nathan Hudson
    Nathan Hudson,
    Founder - Swoopy
MAU Plaza
  1. CTV and attribution - the wolf in sheep's clothing
    It's important to understand attribution prioritization before diving into CTV, especially if views are being mapped as deterministic clicks. What does the hierachy looks like, and which channel will …
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    Speakers
    Diogo Martins
    Diogo Martins,
    Head of Performance Marketing - Autopilot
  2. Quack the Planet: 14 Days, One Human, and an AI Lobster Running My UA
    One person. 14 days. Infinite AI tooling. Build, ship, and reach ROAS-positive on a mobile game from scratch - possible?I tested it. Apple rejected the app. Google rejected it, then changed its mind. …
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    Speakers
    Bobby Sayers
    Bobby Sayers,
    Senior AI Solutions and Technical Success Manager - AppsFlyer