Candid Consulting is a consultancy, media buying and creative services company serving the app market. Founded by Ashley Black, former Head of App Ad Sales at Google, Candid Consulting works with global companies to deliver high performing app marketing strategies. Ashley brings behind the scenes knowledge of how to run effective app campaigns and real-world insights from working with thousands of apps. During her time at Google, Ashley led a global task force responsible for Google's iOS strategy, training hundreds of sellers and organizations on the complexities of SKAdNetwork and ATT. Ashley is a seasoned leader with a track record of leading high performing teams and driving growth of $100M+ portfolios. Ashley has worked with hundreds of app-first companies, helping them grow their user base and navigate the intricacies of app measurement.