I help B2C companies and mobile apps unlock revenue growth and specialise in marketing-led and product-led growth strategies. Throughout my professional experience spanning over 15 years, I'm noticing a merging of marketing and product growth disciplines. Aligning these two areas and understanding the entire funnel and product growth models has been a pivotal aspect of my work. My skills in user acquisition, marketing strategy, data analysis, revenue optimization, and user research enable me to implement effective tactics with swift results. While my expertise in product management, user engagement, growth modeling, and retention contributes to driving sustainable long-term user and revenue growth.