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Alex Sherer
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With 15 years driving innovation at industry giants like Electronic Arts, The Walt Disney Company, Activision, and Game Show Network, Alex Sherer is an expert in mobile gaming and ad monetization strategy. Alex has helped shape and scale mobile games that reach millions, leveraging a deep understanding of player engagement, ad tech, and live operations.
Alex's leadership spans launching and optimizing top-grossing mobile titles, building strategies for in-app ads and rewarded video, and maximizing lifetime value and user retention in highly competitive segments. Having worked cross-functionally across product, analytics, and ad ops teams, Alex brings practical, actionable advice for studios looking to grow ad revenue and elevate the player experience.
Known for an open, collaborative approach, Alex is always excited to talk about emerging ad formats, privacy best practices, and what’s next for monetization in mobile gaming.
Catch Alex at MAU Vegas if you want to grab a coffee/tea/beverage of collective choosing and chit-chat about 'all the things.'
Alex's leadership spans launching and optimizing top-grossing mobile titles, building strategies for in-app ads and rewarded video, and maximizing lifetime value and user retention in highly competitive segments. Having worked cross-functionally across product, analytics, and ad ops teams, Alex brings practical, actionable advice for studios looking to grow ad revenue and elevate the player experience.
Known for an open, collaborative approach, Alex is always excited to talk about emerging ad formats, privacy best practices, and what’s next for monetization in mobile gaming.
Catch Alex at MAU Vegas if you want to grab a coffee/tea/beverage of collective choosing and chit-chat about 'all the things.'
Area of Expertise
Monetization
asherer@ea.com
Business Type
Gaming