Advisory Board

Felix Zeng serves as SVP of Programmatic for The Weather Company (TWC). In this role, he leads the programmatic team who sells TWC’s suite of advertising products to agency trading desks, demand-side platforms (DSPs), supply-side platforms (SSPs), agencies and advertisers. The Weather Company inventory includes weather.com, wunderground.com and The Weather Channel and Weather Underground apps across mobile, tablet and emerging platforms. He is based in the company’s New York office.

Prior to Weather, Felix spent 11 years at About Inc, where he rose through the ranks in roles with progressively greater responsibilities. He joined About as a financial analyst and eventually was sent by About’s CEO to start About China in Beijing. He then returned to New York to get his MBA while working in yield and sales analytics. He was promoted to manager of business development, and ultimately director of business development.

Felix began his career as a financial analyst at Goldman Sachs. He earned a bachelor’s degree in applied economics and business management from Cornell University, where he graduated magna cum laude, and earned an MBA with honors from Columbia University’s executive program.