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MAU27 brings together the CRM, lifecycle, loyalty, retention, and engagement leaders shaping how people experience—and stay with—the mobile products they use every day.
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WHY MAU
Retention is built in the moments after acquisition.
You are responsible for turning a download, sign-up, or first purchase into a relationship that lasts. That means understanding what people need, when they need it, and how every message, experience, and handoff affects their decision to come back.
MAU brings CRM, lifecycle, loyalty, retention, community, and analytics leaders into conversation with the product teams, growth teams, and partners shaping the full customer journey. Explore the strategies and technologies that help turn data into better experiences, and better experiences into stronger customer value.
You will leave with practical approaches to test, sharper context for the decisions ahead, and a network of people who understand the work behind durable engagement.
BUILT AROUND YOUR WORK
Stronger loyalty starts with stronger relationships.
At MAU27, the experience is designed to help you:
Make every moment matter.
Explore how lifecycle strategy, messaging, personalization, and product experience work together to earn attention and build trust.
Turn insight into action.
Learn how leading teams use data, experimentation, and customer signals to make better engagement decisions.
Connect retention to the whole business.
Trade ideas with product, growth, monetization, and analytics peers working across the same customer journey.
Find technology that fits.
Discover platforms and partners that can help your team improve customer engagement, loyalty, retention, and lifetime value.
Build a network that understands the work.
Meet leaders who know that the strongest retention strategies are built over time, one customer moment at a time.
MAU EXPERIENCES
The rooms where customer relationships get stronger.
CRM, Lifecycle & Retention Content Tracks
Practical sessions on customer engagement, loyalty, retention, lifecycle strategy, personalization, and the evolving mobile customer journey.
Workshops
Interactive formats built around real questions, working models, and approaches you can take back to your team.
Peer Roundtables
Focused conversations with CRM, lifecycle, engagement, and retention leaders who are navigating similar goals and challenges.
Customer-Led Sponsor Sessions
First-hand stories about the tools, processes, and decisions behind meaningful improvements in customer experience and business performance.
Curated Solution Discovery
A more focused way to find the platforms, partners, and technologies that can support your engagement and retention strategy.
Curated Receptions
A more relaxed setting for conversations that turn shared challenges into new ideas, trusted peers, and future collaboration.
FEATURED SESSION THEMES
The questions behind lasting loyalty.
Specific MAU27 sessions will be announced closer to the event. CRM, lifecycle, and retention programming will explore themes such as:
Building mobile lifecycle programs that feel timely, useful, and personal
Designing onboarding experiences that help users find value faster
Retention strategies for changing mobile behavior and rising acquisition costs
Loyalty, community, and belonging as drivers of long-term customer value
Using personalization, experimentation, and analytics to improve engagement
Connecting product, growth, and CRM teams around the full customer journey
AI and automation in lifecycle marketing: where they help and where human judgment matters
Measuring engagement beyond opens, clicks, and short-term activity
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