WHY MAU
You don’t have to figure out every next move alone.
Building a company means making decisions before you have all the answers. You need to know what customers want and where the business can grow. You also need people you trust when the next question gets harder.
MAU puts you in conversation with fellow founders and experienced operators who understand that responsibility. Compare approaches to finding product-market fit. Hear how other teams built sustainable growth. Meet potential customers and explore partnerships that could change what happens next.
Bring the challenge you’re working through. Leave with a fresh perspective and people you can call long after Vegas.
BUILT AROUND YOUR PRIORITIES
Make progress on what comes next.
At MAU27, your experience is designed to help you move your business forward:
See the market clearly.
Meet founders who understand the work. Find peers navigating similar decisions. Share lessons openly and build relationships that make the founder journey feel less solitary.
Meet peers who understand the stakes.
Learn from people who have built through it. Hear how experienced operators approached pivotal moments in their companies. Take away useful perspective on what to prioritize—and what can wait.
Find your next partner.
Get closer to your next customer or partner. Connect with mobile teams and relevant solution providers. Explore where your product fits and which relationships could help it reach its next stage.
Pressure-test the big calls.
Pressure-test your growth strategy. Compare approaches to acquisition and monetization with the people responsible for making them work. Bring your assumptions into the conversation and leave better equipped to act.
MAU EXPERIENCES
Find your people. Expand what’s possible.
Founders House
A dedicated founder community within the wider MAU experience. Connect with fellow entrepreneurs and experienced operators in a setting designed for more personal conversations.
Main Stage
Step back from the day-to-day and get perspective on the forces shaping mobile. Hear from leaders whose experience can help inform your next business decision.
Peer Roundtables
Smaller conversations built around shared challenges. Work through a question with people who understand the trade-offs behind it.
Expo & MAU Plaza
Explore relevant technologies and meet the teams behind them. Use the floor to discover potential partners and continue conversations between sessions.
Curated Connections
Purposeful opportunities to meet operators, potential customers, and relevant advisors. Selected investor relationships can support those conversations where there is a clear fit.
Founder & Executive Conversations
Build relationships across the wider business-leadership community. Exchange perspective with people leading mobile companies at different stages.
Selected experiences may require an invitation or separate qualification. Participation details will be shared as programming is confirmed.
FEATURED SESSION THEMES
The questions behind your next chapter.
The MAU27 agenda is in development. Proposed founder-focused themes include:
Finding product-market fit—and knowing when to change direction
Building an acquisition strategy your business can sustain
Choosing a revenue model that fits your product and customers
Moving from founder-led execution to a team that can scale
Putting AI to work where it creates real product or business value
Building partnerships that open new markets and opportunities
These are proposed editorial themes, not confirmed session titles.
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