WHY MAU
Growth moves faster in the right room.
You are accountable for the numbers that keep the business moving: audience growth, acquisition efficiency, attribution, conversion, retention, and revenue. The work demands more than another channel tip or platform pitch. It calls for current context, candid peer perspective, and people who understand the trade-offs behind every dollar and every decision.
MAU brings growth, acquisition, measurement, and monetization leaders together to compare what is working now. Hear how teams are responding to privacy shifts, rising acquisition costs, changing channel performance, new creative demands, and evolving revenue models. Meet the people who can help you test a new approach, validate a decision, or solve the problem in front of you.
You will leave with sharper questions, practical frameworks, and a stronger network for the work ahead.
BUILT AROUND YOUR WORK
Better growth starts with better signals.
At MAU27, the experience is designed to help you:
Make acquisition work harder.
Trade real-world lessons on channel mix, creative, paid social, ASO, measurement, and efficient growth.
Build revenue that lasts.
Explore subscriptions, commerce, in-app revenue, pricing, and monetization strategies built for long-term value.
Get closer to the signal.
Learn from peers navigating attribution, analytics, privacy, and measurement in a changing mobile landscape.
Find partners worth meeting.
Discover relevant platforms, providers, and collaborators through focused Expo time, provider meetings, and introductions.
Pressure-test the next move.
Bring the problem you are trying to solve and compare notes with people who understand the numbers behind it.
MAU EXPERIENCES
The people, ideas, and partners behind your next growth move.
Main Stage Anchor Sessions
Big-picture conversations about the forces changing mobile growth, customer behavior, revenue, measurement, and the business models behind them.
Provider Meetings
Focused time with relevant technology and service partners, designed to help you explore solutions to the priorities already on your desk.
Expo Discovery
A place to find the platforms, tools, and teams helping mobile businesses acquire, understand, engage, and monetize their audiences.
Peer Roundtables & Case Studies
Candid conversations and practical stories from leaders who are making decisions under the same market pressure you are.
Women in Leader(sip)
A signature MAU gathering and year-round community for women shaping mobile growth, product, and leadership. Expect dedicated programming, meaningful connection, and room for candid conversation.
FEATURED SESSION THEMES
The questions behind sustainable growth.
Specific MAU27 sessions will be announced closer to the event. Programming for growth, acquisition, and monetization leaders will explore themes such as:
User acquisition and attribution in a privacy-first mobile ecosystem
Scaling paid social while protecting efficiency and customer acquisition cost
App Store Optimization strategies that still drive discovery
Creative testing systems that produce better decisions at scale
Building a smarter mobile channel mix
Subscription, commerce, and in-app revenue strategies for sustainable growth
Using AI, analytics, and measurement to improve growth decisions
Moving beyond short-term acquisition toward stronger customer value
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