WHY MAU
Your best work starts with better inputs.
The work of building mobile products is full of decisions. What do users need next? Which feature earns the roadmap? Where can AI make the experience better? Which tools, workflows, and teams can help you move faster without compromising quality?
MAU gives product managers, designers, developers, and technical leaders the time and context to work through those questions with people who live them every day. Hear how other teams are approaching product decisions. See technology in action. Meet the collaborators, partners, and peers who can help you take an idea further.
You leave with more than inspiration. You leave with a sharper point of view, practical approaches to test, and new people to call when it is time to make the next thing real.
BUILT AROUND YOUR WORK
Better products start with better conversations.
At MAU27, the experience is built to help you:
See what is possible.
Explore new technologies, product patterns, and AI applications that can change how your team builds and how users experience your app.
Learn from the work itself.
Go beyond big ideas with case-based sessions, working demos, and candid lessons from teams who have shipped.
Solve alongside your peers.
Meet product, design, and engineering leaders working through similar trade-offs around experience, speed, scale, and quality.
Find the right collaborators.
Connect with the people, partners, and platforms that can help take a product decision from roadmap to release.
MAU EXPERIENCES
Built for the work behind the product.
Product & Experience Content Tracks
Focused sessions on the decisions that shape mobile products, from product strategy and UX to AI-enabled experiences and the systems behind them.
Working Sessions & Demos
Hands-on formats that make space to see how tools work, ask better questions, and take away ideas worth testing.
Case-Based Talks
Clear-eyed stories from teams that have built, launched, learned, and iterated, shared with the details that make the lesson useful.
Curated Solution Discovery
A more relevant way to explore the technologies and partners that can support your product, design, and development priorities.
Peer Roundtables
Smaller conversations with people who understand the trade-offs behind the work and can help you think through what comes next.
MAU Plaza Work Zones
A place to meet, regroup, work, and keep the conversation moving between sessions, demos, and introductions.
FEATURED SESSION THEMES
The questions behind what ships next.
Specific MAU27 sessions will be announced closer to the event. Product, design, and development programming will explore topics such as:
Designing mobile experiences that earn attention and build lasting habits
Building useful AI features without losing product trust
The product and growth handoff: turning insight into better user experiences
Scaling design systems and development workflows across teams
Using experimentation to make product decisions with greater confidence
What mobile teams are learning from new platforms, new behaviors, and changing user expectations