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AppsFlyer Returns as Presenting Sponsor for MAU 2027 and 2028, Continuing Its Commitment to MAU Vegas

MAU Vegas 2027–2028 continues its partnership with AppsFlyer as Presenting Sponsor, reinforcing a shared commitment to the future of mobile growth, measurement, and performance marketing. Following MAU Vegas 2026, which welcomed nearly 3,000 attendees, MAU remains a key hub for marketers, founders, and product leaders in the mobile app and gaming ecosystem. As the industry navigates signal loss, attribution challenges, and AI-driven marketing infrastructure, the partnership highlights the importance of trusted data and collaboration. Full details on the announcement and leadership perspectives are included in the article.

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The Creative Brief is Dead.

The Creative Brief is Dead.

Thursday, April 09, 2026
TRACK: CREATIVE OPTIMIZATION The Creative Brief Is Dead. Long Live the Creative System. Here’s a question most creative teams don’t want to answer: when was the last time a single brief produced a sin …
This summer wasn’t just about staring at dashboards
I took a summer break from the newsletter. Quite frankly, MAU Vegas was such a force of nature that I needed time to take it all in. The data, the post-show surveys, but most importantly, go back to t …
The Real Story Isn't Mine to Tell. It's Yours.
Where to begin? Two weeks ago, thousands of mobile practitioners, founders, product leaders, and app growth pros came to a record-breaking MAU Vegas—attendance was up 27% from last year. The energy wa …