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2026 - New Year, New Agenda, New Programs, New You (and don't miss out on last call for speakers by this Jan 12th!)
As we close out 2025, one thing is clear: it was a defining year for MAU Vegas. Not just in size—but in clarity, ambition, and the community shaping the future of mobile growth.
Next year, MAU Vegas builds on this foundation with:
- Expanded pre-conference summits
- New curated experiences for founders and developers
- More opportunities to have 1:1 conversations with other attendees (more coming on our new Braindate program in future newsletters)
MAU now stands for Mobile Audiences Unlocked. Because while the app is the endpoint, growth is driven by the audience—how you find them, engage them, re-engage them, and adapt as AdTech continues to evolve. I loved this take by one of our participants, Gabriel Duarte at Booster Ads on why he’s fanning out over this simple but intentional shift.
This week our call for speakers and sessions will close. You still have time to submit your topic by January 12th and join experts and peers on the world's largest mobile app stage. Apply to Speak | MAU Vegas 2026
One Price. All the MAU Extras.
MAU add-ons went over well in 2025. Plus, I realize we need more programming earlier in the week so we're adding Kickoff Summits and a Table Dinner Series.
Every MAU add-on is $299. Same price. Every option. No overthinking required. We wanted add-ons to feel like an easy decision to build a week that fits your goals.
One price keeps it simple and lets you choose what matters most to you. Add-ons are where MAU gets a little more personal.
Let’s Talk Tuesday Kickoff Summits
MAU Kickoff Summits happen Tuesday, May 19. If you’re coming to MAU Vegas and wondering how to start the week strong — this is for you.
App Growth Roadmap Summit 🕘 9:00 AM – 12:00 PM
This one’s for founders, indie devs, and early-stage teams asking: “Okay… but what should I be doing right now?” Led by Steve P. Young, Founder of App Masters, this summit breaks down the real growth roadmap — from zero to traction to profitability — without the fluff.
Steve will break down:
- Live app teardowns: we will audit your app's ASO, monetization strategy, and growth channels
- Monetization strategies that maximize LTV without killing conversions
- How to pick the right growth lever at the right time — organic, paid, ASO, influencers, UGC, partnerships, and more
- Why distribution—not features—is the real unlock for predictable, compounding app growth
How Giants Scale Summit 🕘 9:00 AM – 12:00 PM
The systems that take you from $10M to unstoppable. Already growing? Feeling the pain of scale? Same. This summit is all about what happens after things start working — measurement challenges, repeatable systems, and how teams actually scale without breaking everything.
Led by Hannah Parvaz, Founder of Aperture, expect honest conversations and smart takes from people who’ve been there.
2.5 Gamers Gaming Summit 🕘 1:00 PM – 4:00 PM
A real look at gaming growth in 2026. No hype. No guessing. Just what’s actually working in gaming right now.
Hosted by Matej 🦩 Lancaric , Founder & Host of two & a half gamers, this summit dives into UA strategy, creative trends, AI workflows, incrementality, and real benchmarks you can take home.
What’s a Table Dinner Series?
Are you an OG looking to expand your network, or a newcomer looking to meet fellow attendees at MAU?
Join our new Table Dinner Series. Instead of eating alone, grab a seat at a table of fellow participants—you’ll share a meal, swap stories, and build new connections in a relaxed, welcoming environment. Whether you’re coming by yourself or just looking to expand your circle, this is the easiest way to turn strangers into colleagues and maybe even friends.
Dinner involves a pre-fixe menu without substitutions and one specialty cocktail at Hakkasan on Monday, May 18th before MAU officially kicks off.
Housekeeping 1-2-3
- Reg is open! Start the year strong and lock in your MAU plans.
- Call for speakers will close on January 12th so submit before it’s too late!
- Housing is now live! Grab your room, now at the absolute lowest rates.
On a personal note, the month of December was not the holiday season my family expected. We had a family emergency that lasted for weeks. The dust is still settling, but I'm excited to kick off 2026 with a renewed spirit.
I am grateful to everyone on the MAU team. First, this team is the A-team. I knew I didn't have to spend one ounce of energy worrying about work while I focused on family needs. Second, they did it with compassion.
If you want to understand how Clarion Events Inc. - North America works, here's an example. Our CEO, Liz Irving, faced a similar situation. She texted me and we had a call where she walked me through how she handled everything. My boss, Nicole Peck, never once asked anything but what can I do to help. So, to Liz and Nicole and the incredible group of people who make MAU happen, thank you. Erin Saunders Bianca Dux Sue Palmer Emily Sullivan Ceci Dadisman Katharine Vartuli Eboni Thompson Sue Palmer Rachael Farina Nicole Maratto Ashley Roina Daniel Green
What I really hope for everyone in 2026 is to be surrounded by people, whether at home or at work, who are committed to lifting each other up. Happy New Year to everyone! I wish you all the best this year and look forward to seeing you in Vegas this May 19-21.
VP Strategy & Growth, MAU Vegas