MAU Newsletters

A simple guide to choosing between Growth Roadmap, How Giants Scale, and 2.5 Gamers Gaming. 

MAU Vegas 2026 kicks off with three full-day Kickoff Summits on May 19—each designed for a different stage, challenge, and goal. Think of them as the deep dive before the main event: smaller rooms, focused conversations, and content that gets tactical fast. 

But we’ve been hearing the same question: “Which one should I attend?” 

Fair question. Here’s a straightforward breakdown of who each Kickoff Summit is built for—and what you’ll walk away with. 

Growth Roadmap Kickoff Summit 

Stage-by-stage guidance for early-stage app founders. 

Who should attend 

This Summit is for founders and operators at the messy, crucial stage between “we launched” and “we have repeatable traction.” If you’re asking questions like “What growth lever should we focus on right now?” or “How do we get from users to revenue?”—this is your room. 

Ideal attendees include: 

• Early-stage app founders who have launched (or are about to) and want real traction—not just downloads 

• Growth-focused builders stuck between “we have users” and “we have revenue” 

• Indie hackers and bootstrappers who want profitability, not vanity metrics 

• Marketing leads and product teams trying to figure out which growth lever matters right now 

• Founders tired of chasing tactics—and ready for a stage-by-stage roadmap that compounds 

What you’ll get 

This isn’t a “50 growth hacks” session. It’s a roadmap. You’ll learn which metrics to track at your stage, where to focus your limited resources, and how to build a growth engine that doesn’t break when you scale. Expect frameworks you can implement immediately and honest conversations about what works (and what wastes time) when you’re pre-Series A. 

How Giants Scale Kickoff Summit 

Systems, not campaigns. For leaders scaling real revenue in competitive categories. 

Who should attend 

This Summit is for leaders responsible for building systems that compound—not just campaigns that convert. If your team is managing significant budgets, hitting creative or CPA ceilings, or scaling beyond $10M and feeling distribution pressure, this is where you belong. 

Ideal attendees include: 

• Founders and CEOs scaling beyond $10M and feeling distribution pressure 

• VPs and Heads of Growth hitting creative or CPA ceilings 

• CMOs and Performance Leaders managing significant paid budgets 

• Product leaders owning onboarding, activation, and monetization 

• Growth operators responsible for retention, ARPU, and LTV 

• Data and strategy leaders accountable for signal, attribution, and executive alignment 

What you’ll get 

You’ll hear from the teams who’ve solved the problems you’re about to hit. How do you maintain growth when your CAC starts climbing? How do you build a creative engine that doesn’t tap out? How do you align product, marketing, and data around the same growth narrative? This Kickoff Summit is built for operators who need strategies that scale—not just work once. 

2.5 Gamers Gaming Kickoff Summit 

For senior leaders scaling, optimizing, or transforming live mobile games. 

Who should attend 

This Summit is designed for senior decision-makers and hands-on leaders in mobile games who are actively scaling, optimizing, or transforming live products. Whether you’re running UA for a breakout hit or managing monetization for a game that’s been live for 5+ years, this is your space to get tactical. 

Ideal attendees include: 

• Heads and Directors of User Acquisition, Marketing, Growth, and Ad Monetization 

• Creative Directors and Creative Strategy Leads 

• Founders, CEOs, COOs, and Studio GMs 

• Senior UA Managers and Performance Marketers with budget ownership 

• Product Managers and Live-Ops leaders focused on retention and monetization 

• Marketing leaders managing live or legacy games (5–10+ years old) 

What you’ll get 

Gaming has its own playbook, and this Kickoff Summit reflects that. You’ll dig into what’s working in mobile game UA right now, how to keep legacy titles profitable, and what’s next in creative strategy and ad monetization. Expect case studies from teams running live games at scale, tactical breakdowns of what’s driving installs and ARPU, and real talk about the challenges unique to gaming. 

Still not sure which one to choose? 

Here’s the simplest way to decide: 

• If you’re pre-revenue or pre-Series A and need a roadmap, go with Growth Roadmap. 

• If you’re scaling past $10M and hitting structural growth challenges, How Giants Scale is your room. 

• If you’re in mobile gaming, 2.5 Gamers Gaming is purpose-built for you. 

All three Kickoff Summits happen on May 19, the day before the main MAU event kicks off. They’re included with your MAU Vegas registration—you just need to select which one you want to attend when you sign up. 

And if you’re still on the fence? Reach out. We’re happy to help you figure out which Kickoff Summit is the best fit for where you are right now. 

MAU Vegas 2026 is May 19–21 in Las Vegas. Register at mauvegas.com and select your Kickoff Summit when you sign up. See you there.