The premier mobile app practitioner conference returns to Las Vegas at the MGM Grand on May 20–22 with expanded programming, immersive networking, and a record-breaking global community. 

Las Vegas, NV — May 1, 2025 — MAU Vegas, the flagship event for mobile app marketers, product leaders, and growth innovators, is back May 20–22 at the MGM Grand with its most ambitious lineup yet. Over 2,000 attendees from six continents will gather for three days of cutting-edge content, curated networking, and high-energy activations designed to accelerate app growth in 2025 and beyond. ​
  

What’s New in 2025 

• Executive Summit: An invite-only forum for brand, studio, and publishing executives featuring case studies, roundtables, and private networking under Chatham House rules. ​  
   

Guiding the Future of Mobile Growth 

• Strategic Council: Comprised of seasoned experts from diverse app marketing and advertising disciplines, the Strategic Council provided guidance on programming. 

• Mic Drops: Fast-paced, 8-minute sessions delivering sharp insights on hot topics—from AI to privacy to creative trends. ​  

• Meetups & Roundtables: Crowdsourced gatherings by role, vertical, and interest—hosted in the new MAU Plaza to foster deeper community connections.  

• Founders House: A dedicated space for startups, investors, and founders to connect in a relaxed, non-pitch environment, including office hours with EVHM, an M&A Brokerage Firm for Apps & Games. 

• Mobilizers Program: MAU’s inaugural influencer initiative featuring top voices in app strategy. 

• Expanded Women’s Programming: Building off the success of the Women’s Forum, MAU will also host Women in Leader(sip). 

Four Breakout Tracks Driving the Future of Mobile 

• Creative Optimization: Explore how data, storytelling, and experimentation fuel breakthrough creative performance. ​  

• Monetization & Revenue Optimization: Dive into strategies for sustainable revenue growth, from subscriptions to alternative monetization models. ​  

• Innovation in Action: Discover AI-driven acquisition tactics, market expansion strategies, and emerging technologies redefining engagement. ​  

• Customer Experience, Retention & User Acquisition: Uncover methods to build cross-channel synergy, leverage gamification, and optimize customer journeys for long-term engagement. ​  

MAU Week: More Than a Conference 

Beyond the sessions, MAU Vegas offers a vibrant array of networking and social events:​ 

• Opening Moves Party: Kick off the conference with music, drinks, and networking opportunities. ​ 

• Cabana Events: Relax and network in poolside cabanas, with sponsors offering specialty drinks, snacks, and giveaways.  

• (K)NIGHT of Illusion Wrap Party: Close out MAU Vegas with a spellbinding performance and music at Hakkasan Nightclub. ​  

Join the Movement 

MAU Vegas 2025 is where the mobile app community comes together to shape the future of app strategy and growth.  

Press and media outlets are invited to attend MAU Vegas with a complimentary media pass. Register here. 

Media Contact: 

Angela Harar 
Vice President, Strategy and Growth 
Clarion Events