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New Year, New Moves: Podcasts, Blogs, and Resolutions to Win Big in 2025
Welcome to 2025! I can't wait for our next newsletter where I'll dig into what's new for MAU Vegas this May. It's all based on countless discussions with practitioners, solution providers - those of you who participate and others who don't so we can build more enhanced programs. But enough of that for now.
In this newsletter I'll focus on the resources that will help make sure you're at the top of your game this year. Luckily, this community is known for its resources. As practitioners, I you’re busy— it’s easy to lose track of staying informed. But here’s the secret: The right resources are your growth superpower.
Podcasts to Level Up Your Mobile App GameAampe The Agentic Edge Podcast with host Schaun Wheeler
Why Listen: Conversations about agentic workflows, tools and infrastructure!
App Masters Podcast with host Steve P. Young
Why Listen: Growth hacks, ASO deep dives, and insider tips for UA campaigns.
https://creators.spotify.com/pod/show/app-marketing-podcast
How I Grew This from branch.io with hosts Amanda Vandiver and Adam Landis
Why Listen: Real-world stories of scaling apps, from indie developers to enterprise brands.
Mobile Growth Nightmares with host Andy Carvell, CEO and Co-Founder of Phiture
Why Listen: Learn from the mistakes of others—marketing fails dissected.
https://phiture.com/mobile-growth-nightmares/
Mobile User Acquisition Show with host Shamanth M. Rao
Why Listen: Paid media strategies broken down into actionable steps.
https://mobileuseracquisitionshow.com/
two & a half gamers Podcast with hosts Matej 🦩 Lancaric, Jakub Remiar and Felix Braberg
Why Listen: This is no BS gaming podcast 2.5 gamers. Discussing the latest news, fun stuff and dropping knowledge. It's a 4am conference discussion vibe so don't take it too seriously!
two & a half gamers YouTube channel
Apptivate Podcast with host Patrick Eichmann from Remerge
Why Listen: Focuses on user retention, lifecycle marketing, and engagement tactics.
https://www.remerge.io/be-part-of-apptivate-podcast
Mobile Groove with host Peggy Anne Salz
Why Listen: Peggy is recognized as one of the leading experts shaping the mobile world. She is also a nine-time author, a frequent Forbes contributor and guest contributor for a variety of leading media outlets — including Harvard Business Review — where she shares her insights on mobile marketing, mobile apps, customer engagement, and business innovation.
Mobile Apps and Mobile Trends |MobileGroove
MobileDevMemo Podcast with host Eric Seufert
Why Listen: Perfect for marketers who love a data-first approach to growth.
https://mobiledevmemo.com/category/original-content/podcast/
SubClub with hosts David Barnard and Jacob Eiting from RevenueCat
Why Listen: Designed to help subscription apps grow.
Deconstructor of Fun with hosts Michail Katkoff, Eric Kress, Laura Taranto, Phillip Black and Jen Donahoe
Why Listen: Created by games professionals for games professionals.
https://open.spotify.com/show/2mWi6kHU4BcN8X92pEPa2i
Business of Apps Podcast with host Artem Dogtiev
Why Listen: Expert interviews on everything from app advertising to monetization.
https://www.businessofapps.com/podcasts/
And not quite a podcast but a lot of fun: 3 MINUTES BULLSHIT WITH GEORGE with host George Natsvlishvili
Why Listen: If you like it short and sweet, and packed with trends, this one’s for you.
https://www.linkedin.com/company/3-minutes-bullshit-with-george/
Blogs You Need on Your Radar 🖋️
AppsFlyer Blog https://www.appsflyer.com/blog/
Why Read: Where marketers go to learn.
After the SIDE NOTE below, check out more recommended blogs to keep your marketing game strong.
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SIDE NOTE! Join me in San Francisco on January 28 for AppsFlyer’s MAMA event, where MAU Vegas is proud to sponsor the closing social hour. Plan to connect with our team while you're there!
If you’re stuck on the East Coast like me, bundled up against winter weather, here’s your motivation: San Francisco will boast a balmy 62 degrees on the 28th. This event isn’t just for West Coasters—kickstart the 2025 conference season off with me. Wheels up!
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Aampe Blog https://www.aampe.com/blog
Why Read: Latest data science, engineering, and business studies and findings related to app user personalization
Growth Gems https://growthgems.substack.com/ by Sylvain Gauchet
Why Read: Key insights mined from a curated selection of the best webinars, podcasts, and panels in growth and mobile growth.
Mobile Growth Stack and Phiture Blog
Why Read: Helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product.
Reforge Blog https://www.reforge.com/blog
Why Read: Where top product and growth leaders challenge the status quo.
Lenny’s Newsletter https://www.lennysnewsletter.com/ by Lenny Rachitsky
Why Read: It’s a must for anyone in product. BONUS – there’s also a podcast.
App Masters Blog https://appmasters.com/blog/ by Steve P. Young
Why Read: discover all the factors that help you with your app store optimization and keyword rankings.
Adjust Blog https://www.adjust.com/blog/all
Why Read: definitive guide to thriving in the future-focused world of mobile measurement
CleverTap Blog https://clevertap.com/blog/
Why Read: Expert insights, innovative strategies, and practical tips & news for exceptional customer engagement.
Casey Accidental https://caseyaccidental.com/ by Casey Winters
Why Read: Casey Winters shares insights from what he’s learned advising tech companies on how to scale and sustainably grow their businesses.
Sensor Tower Blog https://sensortower.com/blog
Why Read: Market intelligence plus data-rich insights.
Why Read: Expert tips on scaling user acquisition, maximizing monetization
Yodel Mobile - App Marketing Agency of the Year Blog https://yodelmobile.com/blog/
Why Read: expert advice on boosting user acquisition, engagement, retention and monetization
ironSource Blog https://www.is.com/community/blog/
Why Read: Tips for turning apps into successful businesses
Apptamin - Video ads, Promo Videos & Game Trailers Blog https://www.apptamin.com/blog/
Why Read: The latest ASO news
MoEngage Blog https://www.moengage.com/blog/
Why Read: Learn about customer analytics, growth strategies, campaign optimization, mobile marketing, and insights-led engagement
TikTok Blog for Business https://ads.tiktok.com/business/en/blog
Why Read: Get all your TikTok for Business news, guides, reports and more—hot off the presses.
Lomit Patel Blog https://www.lomitpatel.com/category/articles/
Why Read: Lomit leverages his deep expertise in the customer marketing funnel and AI and automation strategies to achieve efficient growth at every stage.
VeerChand Bothra Blog https://veerchand.com/
Why Read: He tracks emerging digital technologies and innovations in consumer tech, drawing insights from changing customer behaviour, and blending those learnings to map their impact on enterprise technology.
Thomas (T.hop) Hopkins Blog https://medium.com/@thomashopkins
Why Read: Sharing insights based on his 10+ years of Product Management, Product Marketing, Performance Marketing and Lifecycle Marketing experience
And not quite a blog, but packed with original content: Mobile Dev Memo https://mobiledevmemo.com/
Why Read: A must-read for UA managers and growth marketers, with sharp commentary on ad tech.
And don't miss the Appvertiser Newsletter newsletter link by Hagop Hagopian, Founder and CEO.
Why Read: Read the weekly LinkedIn newsletter to get the latest trends, tips, and insights to optimize your app.
CALLING THE MAU COMMUNITY
What’s your go-to blog or podcast? Drop your recommendations below—let’s crowdsource the ultimate list for marketers and advertisers and keep the season of giving going.
Also, share if you think MAU should bring back its MAU Talks Podcast. We still get people listening in on Apple and Spotify and are debating bringing them back....or is the market to saturated?
NEW TO THE NEWSLETTER?
If you’re new here, welcome! These newsletters reflect my dedication to connect the mobile practitioner community. Just two months ago, I announced the launch of an Advisor and Consultant Directory, and I’m thrilled to share that we’ve already added 30 experts. Their specialties span affiliate marketing, analytics, AI, ASO, attribution, branding, biz dev, consumer insights, creative, CRM, CX, growth, influencers, IP, licensing, monetization, and product.
LET'S WRAP THIS UP
As always, thanks for your time. I look forward to hearing your recommendations of other podcasts, blogs and your go-to resources.
And stay tuned....because registration for MAU Vegas is about to go live and we want to bring the online community together at the MGM Resorts International in fabulous Las Vegas this May 20-22. You can get a headstart like hundreds of others and book your hotel stay...grabbing suites from our all-new room inventory (at lower rates than 2024).
Not on our mailing list? Join now and get notified as soon as reg goes live.
Join me - it's your move!
#AppMarketing #MobileGrowth #UAInsights #RetentionMastery #LinkedInNewsletter
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