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Abby Patton
Associate Director, Performance Marketing
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Fetch
Abby Patton is a growth and performance marketing leader with experience scaling consumer apps and marketplace platforms through data-driven acquisition, experimentation, and customer growth strategy. As Associate Director of Performance Marketing at Fetch, she oversees cross-channel growth strategy spanning social, search, programmatic, CTV, and affiliate channels. Her background includes leadership roles across startups and high-growth consumer brands including Fetch, Shipt, and Dolly, with a focus on building scalable growth systems that improve acquisition efficiency, retention, and long-term customer value.
Sessions
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CTV as the Next Performance Engine presented by Affle20-May-2026Terrace Ballroom 151
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