Abby is a data-driven marketing leader with 10+ years of experience driving growth for pre-seed startups to Fortune 100 companies. She specializes in user acquisition and implementing measurement frameworks to best evaluate marketing performance across gaming, eCommerce, tech, and other direct-response verticals. She currently consults and leads marketing for Plunge Games, a consulting group and fund helping mobile studios level-up their games. Abby also produces the podcast, Going Deep with Plunge Games, where she and her guests 'dive' into the topics not being discussed enough within the world of gaming.