Responsible for leading the team in charge of operating performance campaigns to acquire, activate, and retain users within our digital platforms (app|web), as well as directing the search engine positioning strategy (SEO) and mobile application stores (ASO).

For 4 years, I led the Analytics team, ensuring the proper measurement of products and digital campaigns, delivering valuable information to our internal clients to generate optimizations in our customers' experience and improving the conversion of our digital campaigns.

Over the past 10 years, I have held roles related to the digital industry, contributing in areas of digital operations, campaign performance, digital measurement, and growth. Throughout these years, I have participated in various sales projects, both in-person and digital, for the financial industry.

Regarding my academic background, I studied a Bachelor's degree in Marketing and later completed a Master's in Business Administration, both degrees at the Tecnológico de Monterrey. I enjoy learning about technology topics and contributing to the development and growth of others with this knowledge.

As a speaker in the last year, I participated in international forums such as the Mobile Attribution and Marketing Analytics (MAMA) in São Paulo, the Mastering Retention & Growth (MRG) in Bogota 2023, and the App Growth Summit (AGS) in Mexico, in collaboration with leading companies in the digital industry such as Appsflyer and Clevertap. Additionally, I participated in round tables in Mexico addressing topics related to analytics and marketing technologies.

Personally, I enjoy sports, particularly soccer and running, as well as spending time with my family and finding ways to add value to my various activities every day.