Alex Yip is the Director of Product Discovery at AppsFlyer, responsible for driving the product vision, strategy, and execution for new products. Yip works closely with customers, partners, and internal teams to deliver innovative solutions that help app marketers measure and optimize their campaigns across channels, platforms, and devices. He has more than 13 years of experience in product and solutions roles. Prior to AppsFlyer, Yip held product roles at InMobi and DistroScale.