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Alexander Guerra Perales
Alexander Guerra is the Head of Monetization at shopinbaz superapp. He is also a consultant on Platform and Pricing Strategy for start-ups and big corporations. Before joining baz, Alexander was a Lead Manager at Uber Technologies where he was responsible for building the SuperApp strategy globally and rolling out multiple revenue management tactics for profitable growth.
His current consulting work focuses on helping companies to build, join or buy a platform and design strategies that make these business models profitable in the short-to-mid term. Alexander obtained a MSc in Management and Finance from University College London at UCL School of Management and also has studies at HEC Paris, MIT Sloan School of Management and Harvard Business School.
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