Amanda is the VP of Growth for Muus Collective, a women-founded and led studio building fashion-centric experiences spanning mobile games, entertainment and e-commerce. She boasts over a decade of mobile gaming experience, and was previously Sr Director, Product Marketing at EA Mobile's Lifestyle studio, leading marketing efforts for Design Home, Kim Kardashian Hollywood, and Covet Fashion. Muus' inaugural fashion game BELLEMINT, built in partnership with next-generation retailer REVOLVE, launched globally in Q1 2025.