Anthony Scarpaci has specialized in data-driven growth strategy and execution since the start of his career at companies like Acorns, NerdWallet, Betterment, and more.

Over the last 123+ years, he has: 

Delivered remarkable brand results, including 125% ARR growth, 200% market share expansion, and up to 65% reductions in CAC while maintaining positive ROI and scalability.

Managed annual marketing budgets ranging from $3 million to over $100 million across channels such as Google, Meta, Snap, TikTok, LinkedIn, TV, podcasts, influencers, affiliates, SEO, OOH, and more.

Led the development of advanced marketing measurement tools, including media mix models, multi-touch attribution models, geo-based incrementality experiments, and post-registration surveys.

Helped brands navigate public offerings, fundraising, acquisitions, and complex organizational changes.

Driven impact across finance, telecom, food & beverage, mobile apps, and travel industries.