Anthony Scarpaci has specialized in data-driven growth strategy and execution since the start of his career at companies like Acorns, NerdWallet, Betterment, and more.

Over the last 123+ years, he has:

• Delivered remarkable brand results, including 125% ARR growth, 200% market share expansion, and up to 65% reductions in CAC while maintaining positive ROI and scalability.
• Managed annual marketing budgets ranging from $3 million to over $100 million across channels such as Google, Meta, Snap, TikTok, LinkedIn, TV, podcasts, influencers, affiliates, SEO, OOH, and more.
• Led the development of advanced marketing measurement tools, including media mix models, multi-touch attribution models, geo-based incrementality experiments, and post-registration surveys.
• Helped brands navigate public offerings, fundraising, acquisitions, and complex organizational changes.
• Driven impact across finance, telecom, food & beverage, mobile apps, and travel industries.