Speakers

I'm a UA and ASO specialist dedicated to the Japanese market with 5 years of experience helping apps scale in Japan's unique ecosystem.

Notable Results:
- +300% YoY growth in app conversions for a 3M MAU lifestyle app
- +76% subscription revenue growth over 2 years for a consumer weather service
- Full-funnel ASO and UA for Japan's #1 designated driver dispatch app (150K+ downloads)
- B2B advertising strategy for the leading inbound travel app

Expertise:
With extensive experience in user acquisition within the Japanese market, I specialize in ASO optimization (screenshots, keywords, localization), paid acquisition across Meta, Yahoo! JAPAN, LINE, and CTV, and executing strategies across diverse categories including Weather, Mobility, Travel, and Entertainment.

Having worked with both successful Japanese apps and international companies struggling to enter the market, I understand exactly why Western strategies fail in Japan—and more importantly, what frameworks actually deliver results. My approach focuses on practical tactics backed by real performance data, not theoretical market analysis.