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Bo Abrahamsen

Bo Abrahamsen

Head of Subscription, Frameo
Denmark

Bo Abrahamsen is the Head of Subscription at Frameo, the global market leader in digital photo frames. He was hired to build Frameo’s subscription business (Frameo+) from scratch—shaping the value proposition, pricing, positioning, and lifecycle engine—and scaling it to 250,000+ paying subscribers in the first year and 450,000+ in ~22 months, with a large share of growth coming from the U.S.  

Bo is a subscription-driven commercial leader with 15+ years of experience across telco, fintech, SaaS, e-commerce, logistics, and consumer tech, known for combining subscription psychology with hands-on, data-driven execution.  He has held senior leadership roles including CEO, COO, Country Manager, and transformation lead, and has repeatedly led scale-ups through growth, turnaround, and transformation.  

Previously, he co-founded the fintech subscription company ParkPark, scaling it to 75,000 paying subscribers and earning EY Entrepreneur of the Year (startup category) in Denmark.

 

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