Bo Abrahamsen
Bo Abrahamsen is the Head of Subscription at Frameo, the global market leader in digital photo frames. He was hired to build Frameo’s subscription business (Frameo+) from scratch—shaping the value proposition, pricing, positioning, and lifecycle engine—and scaling it to 250,000+ paying subscribers in the first year and 450,000+ in ~22 months, with a large share of growth coming from the U.S.
Bo is a subscription-driven commercial leader with 15+ years of experience across telco, fintech, SaaS, e-commerce, logistics, and consumer tech, known for combining subscription psychology with hands-on, data-driven execution. He has held senior leadership roles including CEO, COO, Country Manager, and transformation lead, and has repeatedly led scale-ups through growth, turnaround, and transformation.
Previously, he co-founded the fintech subscription company ParkPark, scaling it to 75,000 paying subscribers and earning EY Entrepreneur of the Year (startup category) in Denmark.