Speakers

Deb Gabor is the leading authority on Irrational Loyalty and the strategist executives call when growth stalls, churn won’t budge, and their brand stops meaning something to customers. She is the best-selling author of Branding Is Sex, Irrational Loyalty, and Person-Ality, and the founder of Sol Marketing, where she helps companies turn emotional connection into a durable competitive advantage.

Deb works at the intersection of brand strategy, consumer psychology, and leadership decision-making. Her work helps executives understand why customers really choose brands, why they stay loyal even when logic says they shouldn’t, and how to protect that loyalty when markets get crowded and features become interchangeable. Her clients range from global brands to high-growth mobile and tech companies that want loyalty to scale profitably, not accidentally.

At MAU Vegas 2025, Deb delivered an executive-level session that sparked so much resonance that attendees lined up afterward to share their battle stories, ask hard questions, and pressure-test their assumptions about growth and retention. Known for her sharp insight, straight talk, and ability to make complex emotional dynamics operational, Deb doesn’t just inspire audiences. She changes how leaders think about loyalty, churn, and what really drives sustainable growth.

Deb’s insights have been featured widely in major media outlets and industry publications, and her work is frequently cited for its bold, human-first perspective on branding and loyalty. She has advised and guided teams at companies ranging from global brands like Dell, Allrecipes, NBC Universal, and Fexy Media to hundreds of early-stage tech and mobile app companies navigating rapid growth, fierce competition, and rising acquisition costs. Whether working with founders, CMOs, or executive teams, Deb is known for delivering clarity when things feel messy, naming the hard truths others avoid, and helping leaders turn emotional connection into measurable business advantage.