Diana Gilbert is the Marketing Manager-Performance & Personalization at Nestle-Purina, responsible for leading performance marketing & personalized communications across a portfolio of businesses, utilizing data and analytics to drive optimal media and communication strategies for continued growth. By unlocking insights in media mix, audiences, creative and owned strategies, Diana has achieved record breaking growth across DtC and mobile app businesses at Purina.  Prior to stepping into performance & personalization, Diana served over 3 years as an analyst within the Center of Excellence at Purina.