With over 6 years of experience in UA, I have seen the market adapt several times to new trends, and I have worked for companies with different levels of legal constraints, so I know the challenges of each one and how to overcome them. From video games (Tilting Point), to big brands (New York Times), to highly regulated sectors (Jackpocket/DraftKings)

Managing a multi-million dollar budget is a challenge, not only which channels to advertise on, but creatives take a big seat at the table. Creative fatigue happens faster at large scale.

To try to help with it, I started experimenting with AI actors as a complementory tool to our UGC content. That's when I started realizing the advantages of using AI at the same time as UGC. Each one has a different advantage point and fulfills a different need.