From cosmetics to sport betting and music, Emmanuelle Arrault has spent her career reshaping how brands think about data & CRM. Now VP of CRM at Deezer, the global music streaming platform, she’s passionate about strategizing for growth, driving experimentation, and empowering teams with efficient, scalable working models. Her energy and conviction have helped revalue CRM across industries, turning it from a support function into a true business accelerator.