With over 12 years of expertise in the mobile advertising and gaming industries, Filippo De Rose has built a reputation as a leader in user acquisition, monetization, and analytics. He began his career in the early days of mobile marketing, honing his skills as a traffic broker and gaining hands-on experience in launching campaigns and driving cross-promotions without the sophisticated tools available today.

Filippo’s passion for understanding user behavior led him to Kontagent, where he helped develop an attribution product, forging partnerships that ultimately resulted in a strategic merger. He went on to lead user acquisition and monetization efforts at ChangYou and 99Games, navigating international teams and driving growth in challenging markets.

One of Filippo's hallmark successes came at Pixelberry Studios, where he built marketing analytics, live ops, and creative strategies from the ground up for their narrative game, taking it to the top 5 in the U.S. App Store. This pivotal achievement culminated in a successful exit to Nexon.

Returning to Europe, Filippo supported studios across the globe, including Traplight, where he guided the launch of free-to-play titles and innovated with creative testing methodologies. His experience culminated in a role at Fabulous, where he orchestrated a strategic pivot to a portfolio-driven approach, revitalizing product growth and performance marketing, centralizing teams, and integrating AI-driven processes to scale creative output. His efforts contributed to the successful launch of Clarify, which now represents a significant portion of the company’s revenue.

Throughout his career, Filippo has been a mentor and innovator, uniting data-driven decision-making with creative excellence to drive success across diverse markets.