Gabriel Duarte
He is 28 years old, the founder of Chaos Scale, and one of the leading growth operators in the Brazilian digital market, recognized for turning chaotic growth into structured, scalable, and auditable systems.
He is currently the CGO at BigCupom, where he leads initiatives in audience governance, retention, and the growth of owned channels within an ecosystem that surpasses 5 million active users. His work is directly tied to building reliable, engaged, conversion-oriented data foundations—one of the biggest bottlenecks in contemporary digital marketing.
His career is defined by an uncommon contrast in the market: he started in retail and out-of-home media, literally as a flyer distributor, and while still very young built a career spanning large industries, startups, and international mobile media operations—always focused on efficiency, real data, and long-term sustainability.
Gabriel studied at Ohio University. At 28, he represents a new generation of leaders who combine execution, strategic vision, and responsibility in the use of data, repositioning growth at the center of business decision-making.