Speakers

Hadar Telem is an analytics expert specializing in marketing measurement. With extensive experience leading marketing analytics departments and strategy at Huuuge Games and Playtika, she has tackled the same measurement challenges today’s mobile marketers face, focusing on identifying the paid media that actually drives growth.

As VP of Marketing Science & Operations at INCRMNTAL, Hadar leverages her hands-on expertise to solve measurement challenges for global brands using robust, tested causality models. Having been a customer of the platform before joining the team, she brings a rare perspective to her role - one deeply grounded in the real constraints, trade-offs, and pressures marketers face when making budget decisions under uncertainty. Her experience spans performance, brand, offline, retargeting and influencer activity, with a consistent focus on causal impact over correlation.

Today, Hadar is the voice of INCRMNTAL’s customers, partnering closely with marketing leaders to translate their true measurement pain points into incrementality-based budget decisions. She helps brands move beyond surface-level lift to understand what actually drives impact, using rigorous marketing science to turn clarity into confident, growth-oriented strategy.