Speakers

Anzu's Co-Founder and CEO, Itamar Benedy, is the driving force behind the global intrinsic in-game advertising revolution that has transformed how game developers monetize their titles and advertisers reach gaming audiences.

When Benedy co-founded Anzu in 2017, he had a degree in Computer Science, a background in marketing and advertising, had been recognised by Forbes Israel as part of their ‘30 Under 30’ program, and had led AdTech giant Glispa as CEO. Ultimately, these experiences have culminated in him building and leading a company that bridges the gap between advertising and gaming, and is the most advanced intrinsic in-game ad monetization solution for mobile, PC, and console.