Jacob has spent years running lifecycle marketing, product marketing, retention, and monetization for startups, growth companies, and public companies. He's worked at companies like Elevate Labs, Automattic/WordPress.com, Amwell, LevelUp/Grubhub and is working at a few startups in fractional roles.

He also writes Retention.Blog, a weekly newsletter focused on real, actionable insights for mobile app retention and monetization.