Speakers

I’ve spent years running lifecycle marketing, product marketing, retention, and monetization for startups, growth companies, and public companies. I've worked at 6-person to 3000+ person companies and been through multiple acquisitions and an IPO.

At Elevate Labs, I lead retention and monetization for Balance, Google’s Best App of 2021. I drove millions in attributable incremental revenue from email, push, and in-app campaigns and 2x in MAUs in a little over a year (500k -> 1MM)

At Automattic, I lead marketing for the Wordpress app. 43% of the web is built on WordPress.

At Amwell, I lead a team responsible for driving millions in revenue through retention and engagement marketing. We IPO'd in September 2020 (NYSE: AMWL).

At LevelUp, I lead retention and monetization for the LevelUp app. This ended in an acquisition by Grubhub in August 2018 for $400 million

I’m now working with a few startups in fractional roles and consulting. I also write Retention.Blog, a weekly newsletter focused on real, actionable insights for mobile app retention and monetization.