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Jeff Gurian
I've spent the last 15+ years building and scaling performance marketing programs across some of the most competitive categories in digital — including gaming (Niantic, Kongregate) and lifestyle apps (PrizePicks, Gametime, and Age of Learning).
My expertise sits at the intersection of digital performance and full-funnel strategy. While my foundation is in paid digital acquisition, I also lead upper-funnel channels including television, podcasts, radio, and out-of-home — applying rigorous analytical frameworks like marketing mix modeling, consumer surveys, and attribution multipliers to drive smart budget allocation across channels.
I'm known for building acquisition organizations from the ground up, with a focus on creating accountable, scalable programs that deliver measurable ROI.
Sessions
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“It’s the competition, stupid”: How to swim towards an uncontested blue ocean from a competitive red ocean.20-May-2026Terrace Ballroom 152
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