Speakers

Jennifer joined M&C Saatchi Performance as a Supervisor in 2017. Initially Jennifer was responsible for all the planning & buying across mobile acquisition campaigns running in 14 countries on a plethora of media channels, from search and social to display and out-of-home. Before joining M&C Saatchi Performance, Jennifer worked for two other performance media agencies, initially in Business Development before moving into media. She has more than ten years experience in planning, buying, and account management across brands such as Yelp and P&G.

In the summer of 2020 Jennifer was promoted to the new position of Managing Partner and now overseas People Ops, Creative, and Influencer marketing. She not only manages teams running campaigns across client accounts but is partially responsible for the smooth running of the agency in the US.  

In 2021 Jennifer launched an influencer campaign on TikTok to drive mobile app installs for a client while mitigating tracking issues coming from iOS 14.5 and ATT. The campaign was so successful that it was the basis for launching the agency's new Influencer services. Since initial launch on one client, the Influencer team now manage campaigns across many clients, all of which are seeing significant success. 

Outside work Jen has recently started up cycling and has already ridden 1000+ miles as a Chicago native Jennifer also enjoys snowboarding.