Jesse Lempiäinen, CEO & Co-founder of Geeklab, is a key innovator in the gaming industry. With a rich history at Rovio, he brings a unique perspective to game launches, emphasizing the importance of understanding the target audience and advocating for a flexible, iterative development process. His approach involves testing multiple versions to identify the most effective strategy, demonstrating the impact of even minor tweaks on overall success. Jesse’s methods and insights are particularly valuable for anyone seeking fresh, effective strategies in game development and marketing.