Jim Laurain is a growth leader and marketing strategist for mobile apps. With a professional background in engineering, Jim brings deep technical insight to the creative and copywriting endeavours of mobile marketing. With over 32k followers on LinkedIn, he previously ran a part-time copywriting consulting business that generated 6 figures in annual revenue entirely from inbound customers. Jim currently leads growth at Aampe, an AI-native CRM and data platform which helps apps increase retention, predict and prevent churn, and drive significant increases in engagement, using AI to build personalised journeys at the individual user level.