Josephine is the Head of Global Expansion and Co-founder of the ShopBack Group. She is responsible for the introduction of ShopBack into all new markets - covering everything from business setup, the building of world-class local teams, and the handling of growth and P&L in launch markets.

Starting off as the General Manager in Singapore, she later moved on to build ShopBack from scratch — seeing through the successful launches in Thailand, Australia, Vietnam, South Korea, Hong Kong, Germany, New Zealand and the United States in 2025. In 2018, Josephine was listed in the Forbes 30 under 30 list, a prestigious global community of bold, innovative young leaders who are changing the course of business and society.

Prior to ShopBack, she was the Regional Head of Partnerships at Southeast Asia's leading fashion destination, ZALORA Group.