Julia brings a wealth of experience in mobile app marketing, with a focus on paid media and lifecycle strategies that engage, convert, and retain users. Adopting a data-first approach, she loves collaborating across functions to transform test insights into actionable strategies that catalyze incremental growth. Currently leading Lifecycle Marketing at Hipcamp, Julia's track record includes New York Times, Brigit, Outside, and Gaia GPS, among others. Outside of her professional endeavors, Julia is an avid adventurer, often found hiking or snowboarding in Bend, Oregon, accompanied by her puppy, Hank.